Brand Identity
Crafting a Brand Strategy: Laying the Foundation for Business Identity

We help businesses develop a compelling brand strategy, conduct competitive research, and create brand guidelines that include a logo, color palette, and custom brand assets. With our expertise, you can establish a unique and memorable brand that resonates with your audience and sets you apart from the competition.

Researching Your Market and Competitors
Defining Your Unique Value Proposition
Creating Consistent Brand Guidelines and Assets
nvest advisors' assets, based in colorado springs
nvest advisors Case Study
Portfolio
BRAND IDENTITY
Summary
The logo we built for nVest Advisors centers growth and accomplishment. We were inspired by the mountains that dot Colorado, where nVest is based, and bring in the majestic colors of the sunrise.
color palette
Custom Illustrations
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Summary
For Atlas Health Co., a holistic wellness spa, we brought in themes of exploration and the founder's affinity for space with the moon. The multi-pointed star is reminiscent of a key in a traditional atlas.
color palette
Custom Illustrations
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Summary
Anker Advisory Group works in construction, which we represented with abstract roofs over the main typeface, which also resemble upwards arrows to show growth.
color palette
Custom Illustrations
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Summary
We built logos for The Oasis at Zion Sand Hollow, a short-term rental company based in Utah, using their settings as inspiration.
color palette
Custom Illustrations
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Summary
Dave wanted something to match his simple, laid-back style. So we gave him a cool logo, with headphone-alternatives to show off his love for music.
color palette
Custom Illustrations
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Logo
nVest logo
Saltwater Stories is a creative and storytelling agency for grassroots nonprofits and unique small businesses. We work with select clients who align with our values of community, equity, and justice to plan and implement critical projects and tell their stories in a digital age.
color palette
Custom Illustrations
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Research & Analysis

Internal audit & market research, including competitor analysis & target audience personas

Brand Strategy Development

Define brand mission, vision, and values. Establish brand positioning and messaging strategy.

Brand Identity Creation

Design visual elements, such as logo, color palette, typography, and other custom assets as needed. Create detailed brand guidelines documentation, including a style guide.

Messaging Guidelines

Finalize audience-based messaging and communications.
Saltwater Stories offers comprehensive non-profit and impact consulting services to impact startups, government agencies, and non-profits. Our expertise spans project feasibility analysis; community research, engagement.
John Doe
Executive Director, ABC Nonprofit
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